If you have ever asked, “What should I be paying per lead?” you are in good company. It is one of the first questions brokers ask when they start looking at marketing seriously. It is also the question that can send you down the wrong path if you only focus on CPL. Because the truth is simple: A “cheap” lead can be expensive if it never converts. An “expensive” lead can be cheap if it turns into consistent settlements. So, in this post, we will break down what a good mortgage