Digital Marketing for Brokers

If you have run Meta ads (Facebook and Instagram) as a mortgage broker, you have probably experienced this: Leads come in cheap. Your calendar looks promising. Then the follow-up begins… and it is a graveyard. Wrong numbers. No replies. “Just looking.” People who cannot borrow. People who wanted a calculator, not a conversation. It is frustrating, because you did not get into broking to chase strangers who do not answer the phone. Here’s the good news. Meta can absolutely gen

Google Ads is one of the fastest ways for Australian mortgage brokers to generate enquiries from people who are already searching for help. But it is also one of the fastest ways to burn money if the account is built like a generic service business. The problem is not Google Ads itself. The problem is structure. Most wasted spend comes from three things: targeting the wrong intent mixing too many intents together sending clicks to pages that do not convert In 2026, the gap be