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mortgage broker marketing metrics


Mortgage Broker Marketing Metrics - What To Track Before Spending More on Marketing
Majority of brokers make the same mistake when growth slows down. They assume the answer is more marketing spend. More ads. More content. More channels. More lead providers. More activity. Sometimes that is the right move. But often it is not. In many cases, the real problem is not that the business needs more traffic or more leads. The real problem is that the broker does not yet have enough visibility into what is already happening. They are making decisions without the rig
Ben Crombie
Apr 1610 min read
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