CONTENT MARKETING.
Content That Converts. Copy That Clicks
Content That’s Actually Strategic
We don’t do content for content’s sake. Every blog, every article, every video is crafted to work as part of a larger strategy, designed to grow your brand, boost your SEO, and support your paid campaigns. Our content isn’t just about educating (though it does that); it’s about moving people toward action. We use long-form articles to establish authority, improve organic rankings, and drive traffic to high-converting pages. Then, we support that content with video, social media, and creative that reinforces your message across every channel. It’s all connected, because random posts don’t grow businesses. Strategy does.
Written and Video Content That Works Together
Our signature move? Blending blog posts and video content to maximise reach and engagement. We take one core idea, turn it into a long-form blog, then support it with short-form video snippets, reels, carousels, and more. That one strategy does triple duty: feeding your SEO, supercharging your social media, and giving your audience content they’ll actually consume. It’s not just efficient, it’s smart. Whether you're a mortgage broker trying to explain complex lending, or a financial planner trying to build trust, this approach helps you show up everywhere with consistency, clarity, and style.
Fuel for Every Channel
Great content isn’t just for your blog. It powers your Google Ads, fills your social calendar, and makes your email marketing easier (and more effective). Our content marketing strategy integrates across everything we do ensuring that your brand has a strong, consistent voice in every space your audience spends time. We also tailor content to match where your clients are in the funnel, from awareness-level explainer blogs to conversion-focused case studies. Every piece is intentional. Every piece is built to perform. We call it content with purpose. You’ll call it a lead magnet that actually works.
WHAT IS CONTENT MARKETING
What is Content Marketing?
Content marketing is the art of attracting and converting your ideal clients by giving them genuinely helpful, relevant, and engaging information before they’re ready to buy. Instead of shouting about what you do, great content marketing shows you understand your clients, their problems, and how to solve them.
For mortgage brokers, financial advisers, and service-based businesses, content marketing builds trust. When someone Googles a question about refinancing or tax structures, and lands on your article or video you’re not just a business anymore. You’re a helpful expert. And helpful experts win trust, clicks, and conversions.
At Big Berry, we create and execute content strategies that actually work. We start with long-form SEO-friendly blog content that ranks and educates, then build a full ecosystem around it: video snippets, social posts, email hooks, even landing page copy. It’s integrated, strategic, and performance-focused.
The result? You don’t just “post content”, you grow traffic, build authority, and bring in better leads.
Inside Content Marketing
Effective content marketing is more than writing a few blogs and calling it a day. It’s a strategic process that aligns your content with your business goals and makes every word work harder across multiple channels.
At Big Berry, it starts with a plan. We define your audience, identify their pain points, and map content to your funnel. Then we create long-form blog posts designed to rank on Google, answer real questions, and build authority in your niche.
But we don’t stop at blogs. We repurpose those articles into video content: short, punchy clips that work perfectly for Instagram, Facebook, LinkedIn, and TikTok. These videos don’t just add visual flair; they massively increase reach, engagement, and brand recall.
We also ensure content is integrated into your wider strategy: landing pages, email sequences, Google Ads, SEO, and social media all benefit from content that’s aligned and consistent.
Finally, we track performance. Every piece of content is measured for traffic, engagement, and conversion so we know what’s working and what to double down on.
This isn’t one-size-fits-all content. It’s custom-built. It’s strategic. And it’s designed to drive growth.
GET YOUR FREE CONTENT STRATEGY REVIEW
We’ll audit your current content, highlight missed opportunities, and map out how to turn content into a lead-generating machine. No jargon. No fluff. Just a clear path forward.