finance broker niche

Why so many brokers resist choosing a niche Some mortgage and asset finance brokers know their marketing feels too broad, but they still hesitate to narrow it. The hesitation is understandable. Choosing a niche can feel risky. It can sound like saying no to revenue. It can feel like reducing opportunity before you have enough of it. It can make brokers worry that if they lean too far into one borrower type, one service, or one market, they will miss all the other work that co