AI OPTIMISATION.
Be the Broker AI Brags About.
Be the Answer AI Recommends
When someone asks ChatGPT or Google’s AI assistant, “Who’s the best mortgage broker near me?”, you want to be the answer. That’s what LLM (Large Language Model) Optimisation is all about. It’s not just the next frontier in digital marketing, it’s already happening. AI-powered search is changing how people find businesses, and if your website isn’t optimised for it, you’re invisible. We make sure your content is structured, written, and connected in a way that LLMs can understand and surface. Think of it as SEO for the next generation. More visibility. More reach. More leads, powered by AI.
Optimised for Humans and Machines
Search engines have changed. It’s no longer just about stuffing in keywords and climbing rankings. Today’s AI tools scan your website to understand context, credibility, and intent. Our LLM optimisation service ensures your website speaks the language of AI, without losing the human touch. We craft content that positions you as the expert, structures your information for clarity, and connects your brand to relevant industry topics. The result? AI tools are more likely to recommend you. And more importantly, your future clients are more likely to trust you when they do. It’s smarter marketing, built for where the world is heading.
Future-Proof Your Online Presence
This isn’t just a trend, it’s the evolution of search. Platforms like ChatGPT, Google Gemini, and Microsoft Copilot are rapidly replacing traditional search behaviour. We help you stay ahead of the curve by aligning your digital presence with how people now ask for advice, services, and recommendations. We audit your current site, restructure your content, optimise your authority signals, and make sure you’re discoverable in the world of conversational AI. While your competitors are still battling it out on page two of Google, you’ll already be front and centre in the new world of search. Future-proof your brand. Lead the change.
WHAT IS AI OPTIMISATION?
LLM Optimisation 101
LLM Optimisation stands for Large Language Model Optimisation and it's all about helping AI tools like ChatGPT, Google Gemini, and Microsoft Copilot understand, recommend, and reference your business in their answers.
Think of it like the next generation of SEO. Instead of just ranking on Google, your business is now being surfaced in AI-powered conversations. If someone asks, “What’s the best mortgage broker for first home buyers in Melbourne?”, we want that AI tool to say: you.
For mortgage brokers, LLM optimisation is a powerful way to stay ahead as the way people search continues to evolve. These AI tools don’t just rely on keywords, they look at your website’s structure, content quality, topical authority, and trust signals.
At Big Berry, we optimise your site to make sure it’s LLM-friendly. That means clearer language, smarter internal linking, structured data, helpful content, and industry-specific expertise that AI can actually recognise and recommend.
The result? You get more visibility, better-quality traffic, and leads from the fastest-growing source of search: AI.
This isn’t about future-proofing. It’s about right now.
What Does AI Optimisation Involve?
LLM Optimisation (Large Language Model Optimisation) is all about making your website more understandable, trustworthy, and reference-worthy for AI tools like ChatGPT, Google Gemini, and other generative search platforms.
It starts with content clarity. We optimise your website copy to clearly explain your mortgage broking services, who you help, and where you operate in a way that AI can easily interpret and reference. This includes refining your language, tone, and structure so your site feels authoritative, consistent, and relevant.
Next, we focus on topical authority. That means creating or enhancing content that positions you as an expert in areas like refinancing, first home loans, investment lending, and more. The more you demonstrate expertise, the more likely AI is to trust and recommend your business.
We also enhance your site structure and metadata, ensuring your pages are linked in a logical way, with clear headings and schema markup that help AI models understand the context of your content.
Lastly, we improve off-page signals such as reviews, citations, and backlinks to boost your online trustworthiness, which directly impacts how AI tools rank and refer your business.
In short, LLM Optimisation combines SEO best practices with the latest AI search strategies, giving mortgage brokers like you a competitive edge in a rapidly changing digital landscape.
GET YOUR FREE AI VISIBILITY AUDIT
We’ll show you how well your mortgage broking business is positioned for AI-powered search — and what to do to get recommended by tools like ChatGPT and Google Gemini.