Random posting usually creates activity, not authority Many mortgage brokers know they should be visible on social media. The problem is that visibility on its own is not enough. This is where many broker brands go wrong. They post when they remember, share something when they have a spare minute, or throw up a market update because they feel like the page has gone quiet. The intention is good, but the result is usually inconsistent, disconnected, and forgettable. That is why

Why social media for mortgage brokers matters more than many brokers think A lot of mortgage brokers dismiss social media because it does not always produce direct leads in the same way Google Ads or referrals can. That is understandable. If you look at social media only through the lens of immediate enquiries, it can seem weaker than other channels. But that is usually the wrong way to judge it. For most brokers, social media is not just a lead generation channel. It is a tr