Google Ads for mortgage brokers

Why the best keywords are not always the biggest keywords A lot of brokers assume the best Google Ads keywords are simply the ones with the most search volume. That is usually where the quality problem starts. Google’s own guidance says keywords should match the terms people search for when they want your product or service, and Keyword Planner is designed to help advertisers discover new keywords, review search volume and forecasts, and refine ideas so they are more relevant