digital marketing for brokers

Start with the customer journey when it comes to digital marketing for mortgage brokers Before looking at the seven pillars, it helps to understand what a modern broker customer journey actually looks like. A borrower rarely wakes up, types your name into Google, and enquires immediately. More often, they move through several touchpoints before they decide to speak with a broker. Google’s own guidance on SEO says search is about helping people find your site and decide whethe