The Mortgage Broker Follow Up System: Turn 8 - 12% into 15 - 20% Conversion If you are already generating leads but still converting around 8 to 12% into settled loans, you might not need more leads. You might need a better follow-up system. This is the part most brokers ignore because it feels “salesy”, time-consuming, or impossible to do consistently when you are deep in files, lender conditions, and client questions. But follow-up is not about being pushy. It is about bein

Google Ads is one of the fastest ways for Australian mortgage brokers to generate enquiries from people who are already searching for help. But it is also one of the fastest ways to burn money if the account is built like a generic service business. The problem is not Google Ads itself. The problem is structure. Most wasted spend comes from three things: targeting the wrong intent mixing too many intents together sending clicks to pages that do not convert In 2026, the gap be

If you have ever asked, “What should I be paying per lead?” you are in good company. It is one of the first questions brokers ask when they start looking at marketing seriously. It is also the question that can send you down the wrong path if you only focus on CPL. Because the truth is simple: A “cheap” lead can be expensive if it never converts. An “expensive” lead can be cheap if it turns into consistent settlements. So, in this post, we will break down what a good mortgage