Why the About page matters more than many brokers think A lot of brokers treat the About page like a background page. It gets written once, often quickly, and then left alone for years. The thinking is usually simple. The real work happens on the home page, the service pages, the landing pages, and the contact page. The About page is just there for anyone curious enough to click. That mindset usually underestimates how people actually behave. When someone is considering worki