Why reviews matter more than most brokers realise Brokers know reviews are important, but they still use them poorly on their websites. They collect a few Google reviews. They copy and paste them into a slider. They place them low on the home page or tuck them onto a testimonials page that very few people visit. The reviews are technically there, but they are not doing enough work. That is where the opportunity sits. For mortgage brokers and asset finance brokers, reviews are