Broker marketing metrics - Why most brokers look at the wrong numbers Majority of brokers know they should be tracking marketing performance, but many still end up focusing on the wrong numbers. They look at website traffic. They check how many leads came in this month. They glance at ad results. They may even ask whether social media engagement is up or down. On the surface, that feels like marketing measurement. But those numbers on their own rarely tell the full story. Tha