social media content for brokers

Why social media content for mortgage brokers matter more than most brokers think One of the biggest reasons brokers struggle with social media is not that they do not want to post. It is that they run out of useful things to say. That is where the inconsistency starts. The page goes quiet for weeks, then a few posts go up, then it goes quiet again. Or the broker posts regularly, but the content feels generic, forgettable, or too promotional to really build trust. That is why