Meta ads for mortgage brokers

Why Meta still matters for mortgage brokers in 2026 A lot of brokers write Meta off too early. They assume Facebook and Instagram traffic is lower intent than Google, that the leads are weaker, or that the platform is too broad to produce real business value. That can happen, but it is usually not because the channel cannot work. It is usually because the setup is wrong. In 2026, Meta is still a relevant channel for mortgage broker lead generation because it can put your offe