Google Ads for mortgage brokers

Why this keeps happening with Google ads for mortgage brokers A lot of mortgage brokers assume Google Ads should work because the intent is already there. Someone searches for refinancing help, a first home buyer broker, or a local mortgage broker, clicks the ad, and should become an enquiry. On paper, that logic makes sense. Google’s own guidance says Search campaigns are designed to help businesses reach people while they are searching for the products and services they off