Facebook ads for mortgage brokers

Why low quality leads are such a common problem on Facebook A lot of mortgage brokers try Facebook ads, get a burst of leads, and then come away frustrated. The volume can look good in Ads Manager, but once the leads hit the CRM, the picture often changes. People do not answer calls. Some do not remember filling in the form. Others are too early, too vague, or not actually a fit for the service being promoted. That is why so many brokers end up concluding that Facebook ads do