broker marketing plan

Why most brokers need a foundation before they need more tactics A lot of brokers say they want more leads, but what they actually need first is a stronger marketing foundation. That distinction matters. When the foundation is weak, every tactic becomes harder to judge and harder to scale. Paid ads feel inconsistent. Content feels random. Social media becomes reactive. SEO takes longer than it should. Referral traffic lands on a website that does not convert well enough. The