broker internal linking

Why internal linking deserves more attention A lot of broker websites focus heavily on content creation, service pages, and design, but pay far less attention to how the pages connect to each other. That is usually a mistake. Google says links help it find new pages to crawl and also act as a signal when determining the relevance of pages. It also says stronger anchor text helps both people and Google make sense of the linked content. That means internal linking is not just a