broker conversion tracking

Why conversion tracking matters so much for brokers Brokers know they should be tracking results, but far fewer have a setup they can genuinely trust. They may be able to see traffic. They may be able to see form submissions. They may even have some visibility inside Google Ads or Google Analytics. But when it comes to answering the real business questions, the setup often starts falling apart. Which channel generated the lead. Which leads became booked appointments. Which bo